IN EVERY PURSUIT
OUR FOUNDING STORY
Over 30 Years Strong
When we launched Timber Wolf in 1994, we knew we couldn’t just make it any old way. We had to make it the right way. That’s why we started with a premium blend of prime leaf tobacco, and then meticulously honed the recipe until we landed on a bold, satisfying flavor that outlasted the competition at any price.
Today, Timber Wolf still uses the same time-tested methods with a focus on quality and craftsmanship. Because persistence starts with what’s in your pocket.
TIMBER WOLF RACING
An Icon Roams the Track
Crafting great tobacco takes time. But on the racetrack, we never did anything slow. Our iconic Wolf adorned the hoods of some of racing’s fiercest-looking rides—including the No. 37 car, which racked up four first-place finishes in the NASCAR Busch Series in the mid‑90s and early 2000s.
ON THE HUNT
LEADER OF THE PACK
We’ve always been known for craftsmanship and character. But in the late 1990s and early 2000s, the Wolf was a common sight in the NASCAR Busch Series, riding alongside some of the sport’s most competitive teams.
HEAD MASTER
On a quiet street, in the very quiet downtown of Abilene, Texas, there’s a shop where nothing is rushed, and nothing is accidental. Every hat starts the same way: with raw materials, practiced hands, and years of experience. But the finished product—like the people who craft them—are one of a kind.
SLOW AND STEADY
In most places, barbecue means pork or beef. In Owensboro, Kentucky, it means mutton. It’s a tradition few know, and even fewer still make. But at Moonlite Bar-B-Q, one family has been remained steadfast in preserving the tradition for generations.